The cotton is from regenerative agriculture under Chetna; a non-profit program that helps improve cotton farmers livelihood and earn better income through regenerative agriculture. Chetna practices agroecological farming, which goes ‘beyond organic’ to improve local ecosystems and biodiversity. Our cotton is GOTS-certified, locally sourced & refined in India on a solar run & BSCI-certified facility, ensuring a high level of social responsibility and environmental management.Colours starting with 'pure' are all-natural and refined without the use of chemicals – Offered exactly as nature made them with every shade difference and perfect imperfection that this entails.