Gucci Guilty and Gucci Guilty Intense have been heralded as the scents of 21st Century seduction. In these audacious, globally award-winning perfumes, today’s guiltless young men and women have discovered the scent of provocation that has proved utterly addictive. Thrill seekers the world over have been seduced into indulging in guilty pleasures. Now, in the dark and mysterious Gucci Guilty Black, the story becomes still more compelling, giving it a new, more passionate and more daring edge. A sequel and a new chapter.

Creative Director Frida Giannini remarks: “These characters fascinate us as they are taken on a life of their own. We are eager to know about the next chapter in their story as it unfolds through Guilty Black”. The Guilty Black lovers bring out the most thrilling sides of each other: alone they are magnificent, together irrepressible. Fearless in their passion, they are brazen, shameless, unpredictable – ready for each and every explosive encounter. Their attraction is instinctive: they go where they sense danger and each other. Too much is never enough for our young hedonists, who drive each other to live life to the fullest. Again and again, they give in to pleasure and the excitement of breaking the rules.

Gucci Guilty and Gucci Guilty Intense are scents of indulgence and guilty pleasures. Now, in Gucci Guilty Black, the house chooses provocative, glossy black to encase the glowing red and green of its iconic webbing.