Binding: Paperback
Description: The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management including such diverse activities as planning marketing financing and growth. This textbook is divided into four distinct parts guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities planning finance and management challenges. All chapters of this revised edition feature international cases and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include: Expanded coverage of the Lean Startup methodology Improved focus on the development and importance of teams A new section on the emergence of equity crowdfunding Further discussion of ethics and the dangers of dramatic scaling Presented in an easy - to - understand style this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers. Online resources include an instructor's manual test bank Power Point slides and additional materials to aid instructors and students in applying their knowledge.
Title: New Venture Management The Entrepreneur's Roadmap For Development Management And Growth
Author(s): Hornsby Jeffrey S.
Publisher: Taylor & Francis Ltd
Barcode: 9780367466725
Pages: 356 Pages, 34 Tables, Black And White; 54 Line Drawings, Black And White; 1 Halftones, Black And Whi
Publication Date: 12/29/2020
Category: Business Mathematics & Systems